Vitango, Campaign

Austroplant is the leading provider of high-quality herbal medicial products in Austria.

The brief was to generate awareness and sales for Vitango, a herbal product which not only helps beat stress but provides energy and focus. People who suffer from stress often feel like they are bound by dark forces and not in control of their lives. Our creative solution communicates that people can take back control and cut the strings of stress before burnout. We show the moment of “self liberation” which communicates that Vitango is the best solution against stress.

The campaigns roll out included a targeted print and social media campaign, consisting of advertisements in trade and consumer magazines, film and pharmacy POS.

Brand positioning • Concept • Graphic design • Layout • Art direction • Artwork

Red Noses Clowndoctors, Image Campaign 2016

Die Roten Nasen bringen für einen kurzen aber entscheidenden Moment eine fantastische Welt in die Krankenzimmer der Kinder und hinterlassen Bilder in deren Köpfen, die durch ihre positive Kraft und Energie nachwirkend so viel bei den Kindern bewegen und damit ein wichtiger Teil des Heilungsprozeßes sind. Eben genau diesen Moment und dieses Erlebnis haben wir in unserer Kampagne in Bildern zum Ausdruck gebracht.

Die Kampagne besteht aus TV-Spot, Sujets für Außenwerbung und Inserate sowie Online-Werbemittteln. Sehen Sie hier den TV Spot.

Brand positioning • Concept • Graphic design • Layout • Art direction • Artwork

Austria Juice

AUSTRIA JUICE are developing cutting edge technology to provide innovative beverage concepts with outstanding product quality. Our challenge was to transfer this innovation into a simple campaign that could communicate the large range of beverages that Austria Juice provide - without showing any of their clients' logos or packaging in the process. By pouring the juice concentrates over the distinctive packaging shapes we form the products in a visually attractive way and create a B2B communication that's usable across all media channels.

Brand positioning • Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork • Print management

viewien, Discover Architecture

The Vienna Planning Workshop is an exhibition space funded by the City of Vienna. It’s purpose is to showcase the latest city planning and urban development projects to the general public.

Our brief was to conceptualise and design an exhibition space promoting five Viennese architecture initiatives. This included creating an advertising concept that could ignite the imagination and interest of the general public to visit the exhibition. Our solution was to visually connect Vienna’s architecture and it’s inhabitance to illustrate that our surroundings have an subconscious effect on all of us. To highlight the five initiatives we created a colour system that runs through the exhibition and advertising.

Brand positioning • Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork • Print management

Open House Wien, 2015

Open House is a simple but powerful concept: showcasing outstanding architecture for all to experience, completely for free. Open House invites everyone to explore and understand the value of a well-designed built environment.

Inspiring Vienna’s public to leave the comfort of the coffee house and attend an event can be challenging. But after the huge success of 2014’s event we saw the concept really mobilised people and this motivated us to top the 35.000 daily visitors with a campaign even more activating than the last. We developed the essence of the claim 'Discover Your City’ and instead of showing people looking into buildings we put the people literally inside the buildings.

Brand positioning • Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork • Print management

Den Fokus der Bewerbung der wien.at live app haben wir weniger auf die Software als viel mehr auf die Services der app gesetzt und diese fühlbar kommuniziert. Wir haben zwei der Highlights der app gewählt und in Handarbeit echte 3D Papierwelten gebastelt, um die jeweilige Geschichte in einem offline und sehr menschlichem Ton zu erzählen. Das Resultat der Cross-Media-Kampagne waren einzigartige Print und Online Anzeigen und ein Launch der app mit mehr als 15.000 Downloads.

Konzept • Grafikdesign • Layout • Fotografie • Art Direction • Retusche • Artwork

To advertise the City of Vienna’s new mobile app we wanted to focus less on the software and more on the services the app offers and communicate it in an tactile way. We selected two of the most useful features of the app and created 3D paper-cut scenes to tell the story in a very offline and personal tone. The results are eye-catching print and online ads that helped launch the app with over 15,000 downloads.


Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork

Nikon
Summer Campaign 2015

The pineapple is the perfect face of Nikon Austria's 2015 Summer Campaign. Eye-catching. Yellow. Fresh and fun. We carefully sculpted our key visual to grab every customers attention in Advertising, web and POS.

Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork

Music and Arts
University of the
City of Vienna

Music and Arts University of the City of Vienna offers world class training programmes for instrumentalists, singers, dancers and actors. Every year, around 850 young people from more than 50 countries study with about 250 renowned artists and teachers.

Although simple, this advertisement communicates only what is necessary and positions the new identity totally in focus. With the headline 'Our new name is only the beginning’ we tempt the reader to take a closer look.

Brand positioning • Concept • Graphic design • Layout • Art direction • Artwork • Print management

Open House Wien, 2014

The Open House Wien event invites everyone to explore buildings of architectural interest that would normally be closed to the public. We took inspiration from the curiosity people have for what’s inside these buildings, homes and offices – by showing faces extremely close up to the windows of showcased buildings.

Brand positioning • Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork • Print management


VTB Bank (Austria) AG
Advertising 2014

VTB Bank (Austria) AG, is the European arm of Russia’s largest commercial bank.

Using the picture world created for their annual report, we mastermind a text concept that seemlessly turns the images into engaging advertising. This gives the bank the freedom to advertise a large number of print ads in business newspapers and magazines using a picture world already created.

Brand positioning • Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork • Print management

VTB Bank (Austria) AG
Advertising 2013

VTB Bank (Austria) AG, is the European arm of Russia’s largest commercial bank.

Using the picture world created for their annual report, we mastermind a text concept that seemlessly turns the images into engaging advertising. This gives the bank the freedom to advertise a large number of print ads in business newspapers and magazines using a picture world already created.

Brand positioning • Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork • Print management


VTB Bank (Austria) AG wanted to share the news of their 40th anniversary of operations in Austria. We created a print advert, and a series of Citylights and billboards that reflected the celebratory mood.

Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork • Print management

VTB Bank (Austria) AG
Advertising 2012

VTB Bank (Austria) AG, is the European arm of Russia’s largest commercial bank.

Using the picture world created for their annual report, we mastermind a text concept that seemlessly turns the images into engaging advertising. This gives the bank the freedom to advertise a large number of print ads in business newspapers and magazines using a picture world already created.

Brand positioning • Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork • Print management


Vamed Vitality World

Our brief was to promote Vamed Vitality World’s exclusive premium gift cards, and create a powerful draw both emotionally and aspirationally. So we used the Swarovski crystals encrusted in the cards as the unique selling point.

Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork

Austrian National Union of Students
Election campaign

The Austrian Students’ Union represents over 310,000 students currently studying in Austria.

Creating a campaign for something intangible can be difficult, and the challenge was to re-engage people to feel strongly about it again. Our goal was to activate sleeping voters through social media, with honest and clear communication that opens up the dialogue between the Union and students.

Using the slogan ‘Only non-voters have nothing to say’, we interactively involved the students by challenging them to tweet and post their slogans, using #oeh15 to create their own election campaign.

The binding element throughout the campaign is the hashtag, which engenders active engagement and interaction.

Concept • Graphic design • Layout • Illustration • Art Direction • Retouch • Artwork

Nikon
Formel Eis

To advertise Nikon’s online Christmas promotion, we created visually strong print adverts focusing on the cute characters from the game.

Graphic design • Illustration • Retouch • Artwork

Nikon
Summer Campaign

With summer the time when most amateur photographers think about purchasing a professional DSLR camera, Nikon wanted to be the number one choice. So we helped them launch a summer Cashback campaign, using an eye-catching image to capture the idea of taking a Nikon with you everywhere on holiday – and seamlessly mixing humour with the targeted sell of a Cashback offer.

Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork

Nikon
Winter Campaign

After the success of our hot cashback summer campaign "take Nikon with you everywhere" we followed up with a winter promotion as cold as ice.

Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork

INiTS
Startup Camp

INiTS Startup Camp offers intensive marketing and product development coaching to early-stage startups. The brief was to increase the number of applicants from the ICT, Life Science and Green Tech areas, and promote the Startup Camp across Universities and Alumni institutes.

Our concept took the universally recognised symbol for ideas (the lightbulb) and filled it with relevant content from the three target areas. Then, to demonstrate the extra power INiTS offers Startups… we exploded it. We reached our core audience successfully through Facebook, Twitter, off and online press articles and campus campaigning, with our series of creative, technical and eye-catching images.

Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork • Printmanagement

WKO Lederwaren

At the start of our project to unite and protect high street bag and leather goods shops in Austria, we sent out a mailing to more than 700 shops to get feedback on how to improve sales. With the ideas received, we created a campaign architecture that would successfully run for the next four years.

Concept • Graphic design • Layout • Photography • Retouch • Artwork

Trialog
Champions Cup 2012

Our biggest challenge was to find a new and exciting way to communicate a celebrity football match, while carefully handling the issue of an intercultural and interreligious charity event. We used the football trick ‘gherkin’ (nutmeg in English) as a metaphor for disrespect, and called for it to be banned from this game as a symbol of tolerance to all.

Concept • Graphic design • Layout • Photography • Retouch • Artwork


Let's CEE Film Festival

To generate a buzz for the launch of this film festival, we recruited the help of Eastern European directors, actors and volunteers to show the diverse faces of European film.

Brand positioning • Brand proposition • Concept • Graphic design • Photography • Art direction • Retouch • Artwork


Business Park Vienna
Perfect Balance

In 2014 we created a new brand proposition focusing on how Business Park Vienna meets the highest standards of quality for  modern living and working. By visualising this perfect balance through a mix of services and seasonal themes, we were able to create an individual, flexible and elegant communication.

Brand positioning • Brand proposition • Concept • Graphic design • Retouch • Artwork • Print management

Business Park Vienna
for global business

This testimonial campaign used well-known CEOs already located in Business Park Vienna, to highlight its prime location for global businesses. Using QR code tracking, we monitored its success, and the campaign achieved exceptional results.

Brand positioning • Brand proposition • Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork • Print management

Business Park Vienna
towers

Part of our continued success with Business Park Vienna is down to the use of one strong image of the towers as a key visual. We play with the towers to advertise everything from gastronomy to entertainment – not only bringing consistency to the advertising, but a smile too.

Brand positioning • Brand proposition • Concept • Graphic design • Retouch • Artwork • Print management


Our seasonal Citylight and billboards provide mood and emotion inside and outside Business Park Vienna.

Brand positioning • Brand proposition • Concept • Graphic design • Retouch • Artwork • Print management


Assign Group

Assign is a fully integrated biotech and pharmaceutical service provider. They pride themselves on being able to find the right test candidates from a wide range of locations and backgrounds to suit their clients’ needs. Basically, they can tell which one of these identical triplets took an aspirin three months ago.

Concept • Graphic design • Layout • Retouch • Artwork

ABF Pharmaceutical Services GmbH

ABF specialise in the labelling and packaging of pharmaceutical products. Our brief was to create an advert that explained what ABF do in a light, humorous and eye-catching way for industry magazines.

Concept • Graphic design • Layout • Retouch • Artwork

Therapie Institut Keil

Inclusion in Education advocates educating children with special needs alongside those without special needs. The task was to bring  awareness to the institute, and to increase donations. We created this strong campaign with the concept ‘Together for each other’ to show how the children and teachers can all learn from inclusivity.

Concept • Graphic design • Layout • Photography • Art direction • Retouch • Artwork