The Corona crisis clearly shows how companies are positioned and how they behave in challenging circumstances. Right now it’s important to communicate clear and relevant messages about the benefits and added value of services or products. In addition, empathetic content that cheers people up at home or an honest thank you to employees are essential. These brand messages and gestures strengthen the relationships between companies, customers and employees far beyond the crisis.
For the housing company BUWOG we created films and print materials communicating a stable and strong brand image to employees, customers and investors. Without the possibility of creating original material we used stock films and photos to deliver a fast and impactful response to the crisis.
OUR CUSTOMERS HAVE TO USE THEIR VOICE, BUT NOT ONLY FOR MESSAGES SUCH ‘AS STAY SAFE’. ‘WASH YOUR HANDS’. ‘KEEP YOUR DISTANCE’, BUT TO SPREAD HOPE, COURAGE AND INSPIRATION.
With the motto ‘Together we make staying at home taste greater’ we positioned iSi Culinary as a cheerleader for home chefs during lockdown.
CONSUMERS AND EMPLOYEES RIGHTLY WANT DECISION-MAKERS AND THEIR COMPANIES TO COMMUNICATE. NOW IT WILL BECOME CLEAR WHICH BRANDS ARE STRONG ENOUGH TO SURVIVE A SOCIAL AND ECONOMIC CRISIS.
Our film for Worthington industries was a mix of existing company video content and stock material. The film celebrates employees who bravely continue working to produce medical gas cylinders and inform healthcare customers who rely on medical gas to save lives.
Our films for Boehringer Ingelheim focus on both product and brand. With our IPF awareness film we drew attention away from COVID-19 to inform the public of another deadly disease for the elderly, Idiopathic pulmonary fibrosis. In a more lighthearted film we celebrate the companies home office workers with a game of share the toilet roll!
PEOPLE ARE ASKING QUESTIONS ABOUT THE USEFULNESS AND RELEVANCE OF COMPANIES AND THEIR PRODUCTS OR SERVICES. IT’S THE GENTLEMEN CREATIVES JOB TO HELP GIVE AN ANSWER.