Behan & Thurm

Branding // Advertising // Digital // Promotional // Film // Print

Behan & Thurm passionately presents furnishings for home and office. The company has existed as a family business since 1903 and is now managed by the fourth generation of the family tree. In 2023, they celebrated their 120th anniversary.

Behan & Thurm understands its customers like no one else. Why? Because their team has this unique ability to reflect upon and translate customer wishes into surprising and exciting furniture designs. This distinctive talent provided the inspiration for our campaign: ‘Behan & Thurm: The Art of Reflection for 120 Years.’

Our concept involved merging real customers with a mirror to showcase the choice of furniture selected by Behan & Thurm, reflecting their personalities. The outcome is a surreal, elegant, and eye-catching campaign that conveys the joy of owning a truly personal piece of furniture.