Boehringer Ingelheim is one of the world's largest pharmaceutical companies, and the largest private one. It operates globally with 146 affiliates and more than 47,700 employees.
Our brand work for Boehringer Ingelheim is as much a science as an art. We consider every detail, evaluating how it fits into the broader framework that focuses on the ethos of the brand, and its role in enabling a company to optimise its marketing objectives.
We were asked to create an explainer film that introduces the Unit Electrical Engineering to the employees of BI. Our approach was to maximise the strong personalities and quirky details of their everyday responsibilities. The result was a film that reminded some of a Wes Anderson movie and became the most watched introduction film on the BI Intranet.
We designed the new Webinar platform for health care professionals with the goal to make it the best online portal in the pharmaceutical industry.