Boehringer Ingelheim is one of the world's largest pharmaceutical companies, and the largest private one. It operates globally with 146 affiliates and more than 47,700 employees.
Our task was to transcend 75 years of company history in a 5-minute film and make every second as enjoyable as possible. We focused on a different way to tell a company's history, jumping through sets and decades with a twinkle in the eye. This results in the fasted and most fun 300 seconds you'll have today and maybe even tomorrow.
We concentrated on nostalgic details in every scene to bring across the technology and design of the time. The film allows you to watch every detail and transition again and again and always discover something new.
ONE OF THE GREATEST, MOST EXCITING AND FUNNIEST PROJECTS I’VE EVER WORKED ON.
Matthias Sturm, Head Of Communication at Boehringer Ingelheim RCV GmbH & Co KG
To help communicate the 75 years anniversary we created a special jubilee logo and branding that appeared on all communications during the year.
Our brand work for Boehringer Ingelheim is as much a science as an art. We consider every detail, evaluating how it fits into the broader framework that focuses on the ethos of the brand, and its role in enabling a company to optimise its marketing objectives.
We designed the new Webinar platform for health care professionals with the goal to make it the best online portal in the pharmaceutical industry.