Coveris is a leading European packaging company that manufacturers flexible and sustainable solutions for some of the world’s most respected brands.
After a series of brand interviews, workshops and analysis we created Coveris a new visual world that reflects their future focus: know-how, state-of-the-art technology and forward thinking. Although the company logo remained unchanged we placed it in a totally new visual environment to communicate the new vision and ambition of the company.
We worked extremely closely with the marketing teams in Austria, Germany and UK to create a comprehensive brand book to satisfy the diverse branding needs of every country. Our brand workshops were fundamental to creating a holistic brand image. Every stakeholder becomes part of the process, we listen to their individual needs and reflected them in the brand language and personality. A healthy and authentic internal perspective is as important as the outside view.
To communicate Coveris’s service and technical know-how we photographed employees and placed them in an environment that visually explains the processes, products and solutions they have to offer.
INTEGRATIVE, ANALYTICAL YET INSPIRING AND CREATIVE – EXACTLY HOW IT SHOULD BE TO NAIL THE MESSAGE AND VISUALISE IT.
International exhibitions and events are one of the most important channels for showcasing new products. Our white label packaging designs utilise the new geometric shapes and bright colours to attract attention but remain reduced enough so customers can imagine their products brand on the packaging.