ERSTE BANK – FLiP

Financial Life Park is an innovative organisation aiming to improve the financial ability of children. We were asked to create a social media film to explain the importance of financial literacy, our response was to turn 17 year old Fanni into a 87 year old Granny to demonstrate what life could be like if you don’t save up your pocket money. The result was Erste Bank’s most successful social media campaign to date.