Digital // Film

Financial Life Park is an innovative organisation aiming to improve the financial ability of children. We were asked to create a social media film to explain the importance of financial literacy, our response was to turn 17 year old Fanni into a 87 year old Granny to demonstrate what life could be like if you don’t save up your pocket money. The result was Erste Bank’s most successful social media campaign to date.


financial futures

109K +

views on youtube

650K +

impressions on Instagram