GG GROUP

GG Group is a global, family-owned business group, which produces technically advanced high-quality wires and harnesses for automotive, elevator and industrial applications.

We embarked on a discovery process in order to gain a complete understanding of GG, its aims, and the passion and philosophy that drives it forward. A series of insightful brand workshops resulted in us creating a new vision, mission and corporate values.

Once the fundamental questions of the brand were answered we redesigned all stationary, print materials and advertising which we documented in their new corporate design manual.

To deliver the new brand globally, we built a highly-optimised and responsive website, powered by a flexible and modular CMS. This gave GG all the tools they need to support and energise teams worldwide.

IN ORDER TO ACHIEVE GREAT THINGS IT'S NECESSARY TO UNDERSTAND WHO YOU WORK WITH AND FOR. THEY HAVE A GREAT SENSE FOR EMPATHIC CREATIVITY AND LAST BUT NOT LEAST OUTSTANDING COFFEE.

Irene Pfundner, Global Head of Marketing