The Gregor Mendel Institute of Molecular Plant Biology (GMI) is dedicated to plant biology research. They aim to make fundamental discoveries to understand plant function, addressing global challenges like climate change.

After a series of in-depth stakeholder interviews, we created the institute’s new claim: “Where knowledge grows.” With this potent new claim, we crafted key numbers and words from the flora the scientists use in their research to highlight important facts in the Annual Reports.

Building on the theme “Where Knowledge Grows”, the 2024 edition showcases striking macro imagery of the organisms at the core of the institute’s research, revealing the beauty and potential within life’s simplest forms.

We designed this eye-catching brochure to spotlight leading research groups and showcase their impact on a global stage.

WE’RE CONSTANTLY AMAZED BY THE OUTSTANDING CREATIVITY, INNOVATIVE DESIGNS, AND UNWAVERING SUPPORT THAT BRING OUR PROJECTS TO LIFE!

Marie-Sophie Fessl, Head of Communications