IKEA Wien Westbahnhof, is a new, sustainable furniture store built in the heart of Vienna. The “hus” (as it’s called) is tailor-made for customers who come on foot, by bike or public transport. We created three social media films to communicate this to the Viennese public.
The idea for our “IKEA – new in the heart of the city” spots came from imagining shoppers returning home with their products through Vienna (sightseeing tour included). We follow the journey home of a plant, a lamp and a veggie dog to hilarious effect.
The films were broadcast across all social media channels and selected cinema screens.
WITH THE GENTLEMEN CREATIVES, IKEA HAS FOUND A PARTNER WHO UNDERSTANDS THE BRAND AND BRINGS IKEA CLOSER TO THE AUSTRIAN PUBLIC IN AN ENTERTAINING WAY.