IKEA is a global home furnishing brand that brings affordability, design and comfort to people all over the world.
Our campaign for IKEA's lowest price product range imitates the world of luxury but instead of using expensive items we feature the most affordable ones on the market. With this campaign we clearly communicate that well-designed and durable products don’t have to cost the world to improve your home.
WITH THE GENTLEMEN CREATIVES, IKEA HAS FOUND A PARTNER WHO UNDERSTANDS THE BRAND AND BRINGS IKEA CLOSER TO THE AUSTRIAN PUBLIC IN AN ENTERTAINING WAY.
"People of IKEA" focuses on real IKEA customers and their creative and inspiring ideas for their rooms. We accompanied them in their homes with a film crew as they designed and decorated their very own IKEA shelves.
We worked with the IKEA customers and realized their ideas and visions in a charming way. We gave them a helping hand and provided a few amusing details and in the end surprised them with their designed furniture fantasies. The resulting films are authentic, simple and real.
The three spots, which show how Marianne and Ariel's creative studio, an indoor jungle for Magdalena and a dog paradise for puppy Bea from Madita and Max, were shown everywhere – from social media to TV.
WE'RE EXCITED ABOUT THIS SUCCESSFUL KICK-OFF TO THE NEW YOUTUBE CONTENT SERIES AND LOOK FORWARD TO MORE 'PEOPLE OF IKEA' SPOTS WITH THE GENTLEMEN CREATIVES IN THE FUTURE.
IKEA Wien Westbahnhof, is a new, sustainable furniture store built in the heart of Vienna. The “hus” (as it’s called) is tailor-made for customers who come on foot, by bike or public transport. We created three social media films to communicate this to the Viennese public.
The idea for our “IKEA – new in the heart of the city” spots came from imagining shoppers returning home with their products through Vienna (sightseeing tour included). We follow the journey home of a plant, a lamp and a veggie dog to hilarious effect.
The films were broadcast across all social media channels and selected cinema screens.