IKEA is a global home furnishing brand that brings affordability, design and comfort to people all over the world.
Our campaign for IKEA's lowest price product range imitates the world of luxury but instead of using expensive items we feature the most affordable ones on the market. With this campaign we clearly communicate that well-designed and durable products don’t have to cost the world to improve your home.
WITH THE GENTLEMEN CREATIVES, IKEA HAS FOUND A PARTNER WHO UNDERSTANDS THE BRAND AND BRINGS IKEA CLOSER TO THE AUSTRIAN PUBLIC IN AN ENTERTAINING WAY.
IKEA Wien Westbahnhof, is a new, sustainable furniture store built in the heart of Vienna. The “hus” (as it’s called) is tailor-made for customers who come on foot, by bike or public transport. We created three social media films to communicate this to the Viennese public.
The idea for our “IKEA – new in the heart of the city” spots came from imagining shoppers returning home with their products through Vienna (sightseeing tour included). We follow the journey home of a plant, a lamp and a veggie dog to hilarious effect.
The films were broadcast across all social media channels and selected cinema screens.
We cast from within the IKEA Family Card community to find the customers with the most interesting challenges. What resulted was a whole room makeover that transformed Henriette, Christian and Killian's lives for the better.
views on YouTube
best performing video ad
WE'RE EXCITED ABOUT THIS SUCCESSFUL KICK-OFF TO THE NEW YOUTUBE CONTENT SERIES AND LOOK FORWARD TO MORE 'PEOPLE OF IKEA' SPOTS WITH THE GENTLEMEN CREATIVES IN THE FUTURE.
When IKEA briefed us on a campaign to advertise that kids now eat for free in IKEA we were hungry to make something cute and funny. We were inspired by the funny voices parents talk to their kids and the ridiculous words they use for eating. With this in mind we created a headline driven campaign that made people stop, look, laugh and go eat at IKEA.