INiTS is a startup incubator designed to help young entrepreneurs conceive, launch and grow the next great company. Our brief was to increase the number of applicants from the IT, Life Science and Green Tech areas, and promote the INiTS Startup Camp.
We used a light bulb as our symbol for ideas and filled it with relevant content from the three target groups. To demonstrate the added power that INiTS gives startups, we exploded the light bulbs to create beautiful and disruptive images. We successfully reached our core audience and almost doubled the number of applications.