Every week, thousands of interactions take place around the world between Mondi and their stakeholders, customers, employees and investors. People make their first judgement from the way companies look, before they even hear what they have to say. Our challenge was to create a consistent brand story for their diverse target group. Our solution was to visualise the spirit of Mondi in the form of colourful brush strokes that reflect the companies’ passion, diversity and creativity.
We redesigned every aspect of the Mondi brand, adding design intelligence and consistency on all materials from advertising and social media to business cards and company presentations. We then documented every detail in their new brand guidelines which established the standards required to represent the brand correctly.
The brush strokes are a wonderfully creative brand element that connects everyone to the core nature of Mondi which is all about paper and plastic that create brilliant designs.
FROM THE EARLY CONCEPTUAL WORK TO IMPLEMENTING THE NEW DESIGN – THEY HAVE BEEN TRUE PROFESSIONALS AND A PLEASURE TO WORK WITH.