Every week, thousands of interactions take place around the world between Mondi and their stakeholders, customers, employees and investors. People make their first judgement from the way companies look, before they even hear what they have to say. Our challenge was to create a consistent brand story for their diverse target group. Our solution was to visualise the spirit of Mondi in the form of colourful brush strokes that reflect the companies’ passion, diversity and creativity. 

We redesigned every aspect of the Mondi brand, adding design intelligence and consistency on all materials from advertising and social media to business cards and company presentations. We then documented every detail in their new brand guidelines which established the standards required to represent the brand correctly.

The brush strokes are a wonderfully creative brand element that connects everyone to the core nature of Mondi which is all about paper and plastic that create brilliant designs.

FROM THE EARLY CONCEPTUAL WORK TO IMPLEMENTING THE NEW DESIGN – THEY HAVE BEEN TRUE PROFESSIONALS AND A PLEASURE TO WORK WITH.

Patricia Krieg, Communication Manager

To advertise the packaging versatility of Containerboard, we came up with an idea that challenged Mondi’s problem solving wizards to the max - build a skateboard ramp out of cardboard! Our challenge didn’t stop there! To generate even more hype, we invited an Olympic althlete to grind the ramp to test if it holds up to the toughest of challenges. 

THANKS FOR YOUR CREATIVITY AND SUPER QUICK RETURN TIMES. A TRULY GREAT COLLABORATION!

Bettina Pokorny, Senior Communication & Marketing Manager Containerboard

To advertise Mondi’s new KraftTop paper grades, we used yoga as a creative metaphor. This approach helped educate customers about the product’s benefits and generate sales leads. Our campaign presents Mondi as a trusted partner, bringing peace of mind and balance to customers while humanizing their products and services.

THE CAMPAIGN RECEIVED ONLY POSITIVE MESSAGES, AND GOOD ENGAGEMENT FROM SOCIAL MEDIA.

Michael Schwarz, Marketing Manager