MUK UNIVERSITY

Advertising // Branding // Print // Promotional

The Music and Arts University of Vienna offers world class training programmes for instrumentalists, singers, dancers and actors.

Our brief was to change the name and identity from ‘Konservatorium’ to a more descriptive and classical one. The logo and branding was inspired by Vienna’s coat of arms and expresses the university’s affinity to the city, which is its owner and funding institution. With its reduced colour scheme and modern font, the new logo reflects the core values of the university.

THE NEW NAMING AND LOGO IS AN ESSENTIAL STEP FOR THE STRONGER POSITIONING OF THE INSTITUTION AS A UNIVERSITY.

Prof. Dr. Franz Patay, Principal

900 +

students a year

50

nationalities

250

renowned artists and teachers