Advertising // Digital // Film // Print

The Austrian Students’ Union represents over 300.000 students. Our goal was to activate sleeping voters through social media, with honest and clear communication that opens up the dialogue between the Union and students.

Using the slogan ‘Non-voters have nothing to say’, we involved students by challenging them to tweet and post their slogans, using #oeh15 to create their own election campaign. The binding element throughout the campaign was a giant rainbow hashtag, which activated engagement and interaction.