Schulmeister

Branding // Advertising // Digital // Print

Schulmeister is one of the largest recruitment companies in Austria, specialising in finance, technology and real estate.

Schulmeister asked us to rebrand their company in preparation for the next stage of their strategic evolution. We first started working with Schulmeister in 2015, creating a logo refresh that represented their company at that time. Since this successful rebranding, Schulmeister has grown exponentially. With a change of office, expanding to Germany and change of strategy, the brand needed to connect with much wider audiences, work harder on all marketing channels and challenge the big players on the market.

Schulmeister focuses on connecting people and enabling employees and employers to make their work life better. ‘Making your life work better by making your work life better.’ is the brand promise Schulmeister guarantees.

The brand mark is based on two halves of a connecting circle, one half representing employees and the other half representing employers. To show the importance of Schulmeister’s role in this connection we place the “S” for Schulmeister into the center circle.