SIGNA is one of the leading real estate development companies in Europe.
The ICON Vienna is the center of a new business and residential district next to Vienna’s main train station. We created the name and identity to match the project’s ambition and grandeur. Since its completion the name and logo has become unanimous with one of Europes largest development projects.
Located between the Quartier Belvedere and Vienna’s Main Station, we named this multi-use building complex perfectly for its diverse target group. With residential homes, office space and apartment hotel rooms we combined the best of the area to create a brand that inspires all who come in contact with it.