The Longevity Labs is a company of researchers, entrepreneurs and creative minds with a shared passion for science. In cooperation with the University of Graz they research and development products that aim to crack the secrets for a healthy life.
Our brief was to emotionalise an innovative dietary supplement made from natural spermidine-rich wheat germ extract that supports the body’s cell renewal. To simplify the emotional benefits of the product we created a character that takes the viewer on a journey through the various stages of their life. We use the character to explain the effect ageing cells have on us and provide the solution to a living a happy healthy life.
YOU SHINED WHEN IT CAME TO FINDING THE RIGHT WAY TO TRANSLATE A COMPLEX, BIO-CHEMICAL PROCESS ONTO AN EMOTIONAL STORY.