The OPEC Fund's work is people-centered, focusing on projects that meet basic needs – such as food, energy, clean water and sanitation, healthcare and education – with the aim of encouraging self-reliance and inspiring hope for the future.
During the rebranding process we created one of the most outstanding Annual reports to date. We developed simple, strategic messages combined with a beautiful images to help partners and investors understand the core benefits of The Opec Fund.
The OPEC Fund approached us to implement and launch their new logo, guidelines and values. We began with an internal communications campaign focusing on the revised mission and vision and communicating the new logo and guidelines to employees. After the internal rollout we helped launch the brand to a global audience using an image film to communicate the new logo and values to the world.
in sustainable development
To help celebrate the 45th anniversary of the OPEC Fund we created unique brand materials that helped highlight the firsts, facts and fitting insights in the brands history. We designed the 45 years logo, social media campaign, location branding, animations and giveaways that perfectly combined to create a homogeneous look and feel to the anniversary marketing activities.
To show the diversity of the OPEC Fund partners and people, we illustrated a series of elegant and outstanding characters that decorate all the 45 years campaign materials.
OUR NEW BRANDING HELPS SHINE A BRIGHTER LIGHT ON HOW WE HELP DRIVE DEVELOPMENT, STRENGTHEN COMMUNITIES AND EMPOWER PEOPLE.