TRIGO

Trigo is a software development company in Vienna that develops customized business software at the highest possible standards—locally and with nothing but a genuine understanding for their clients. All about understanding business, the people that run it, and finding a software solution that just - works.

The founders of TRIGO have big ambitions. To achieve them they contracted us to discover, analyse and create a new mission, vision, values and brand identity. In a series of interviews, we found that TRIGO’s customer service played a big part in their clients’ satisfaction, which in a branch that traditionally lacks the human touch, makes a noticeable difference. We decided to focus the brand strategy on the juxtaposition of elements that make TRIGO the perfect partner – their human side and programming expertise.

The Human x Computer claim is the corner stone of the new brands bravado. Provocative yet likeable, it instantly draws you in and leaves you with raised eyebrows and a smile. The smiley brand character communicates a friendly twinkle in the eye of self-confidence, the computer brand character symbolises the IT expertise that guarantees the best consultancy and solutions in programming.