VTB is one of the leading banks of Russia. We created all corporate communications and annual reports for six years until its dissolution in 2018. During our stewardship the bank increased profits, improved its reputation, and built a strong network between subsidiaries.
Our strategic mission was to transform the bank's distinctly Russian approach into a brand suitable for the Austrian, French and German market. The topic of customer relationships was the visible connection between image worlds which worked perfectly in transporting trust and expertise to shareholders.
THE GENTLEMEN CREATIVES UNDERSTAND EXACTLY WHO WE ARE, WHAT WE STAND FOR AND HOW WE SHOULD PRESENT OURSELVES. THEY DON’T JUST SELL US CREATIVE CONCEPTS BUT REALISE THEM IN PARTNERSHIP WITH US.
Using the image worlds we created for the annual reports, we seamlessly turned our concepts into engaging advertising, giving the bank an unique cross-media brand story.
From creating new identities for business divisions to designing anniversary logos and stationary, we developed VTB Bank’s European voice to perfection.
I VERY MUCH APPRECIATE THEIR SKILLED, FAST AND HONEST RESPONSE TO OUR OFTEN CHANGING REQUIREMENTS.