GOLDBECK Parking is the company behind wannda, a new public transport app for Vienna. Whether underground, bus or tram – wannda always has the best route for you. The Vienna-based IT gurus Fluidtime developed the app.
The logo was inspired by the app’s simple and user-friendly interface. With its rounded handmade type and modern colour scheme the logo reflects the core values of the brand. The claim perfectly sums up the mix of user experience and smart technology: ‘simply mobility’.
The advertising concept focuses on personal journeys. The illustrations show the diverse people of Vienna in bright and powerful close-ups which establishes wannda’s bold contemporary brand as an integral part of the city. The personal journeys of each individual is illustrated in their glasses creating an eye-catching effect.
WE THANK THE GENTLEMEN CREATIVES TEAM FOR THE GREAT JOB AND SUPER EASY COMMUNICATION AND COLLABORATION.