Worthington Industries is a leading global industrial manufacturing company delivering innovative solutions to customers that span many industries including transportation, construction, industrial, agriculture, retail and energy.
Our collaborative and flexible working relationship allowed us to immerse ourselves within Worthingtons’ business and thoroughly understand how their audiences engage the brand. From conception to design, we focused on what Worthington offers employees, customers and the world we live in. With a modern graphic concept, bold use of illustrations and a good mix of information and emotion we made Worthingtons’ online presence something special.
WHEN YOU NEED TO SPEAK THE LANGUAGE OF YOUR INDUSTRY AND AT THE SAME TIME BE HEARD OVER THE DRONING BLAH BLAH BLAH, YOU'LL FIND NO BETTER AGENCY THAN THE GENTLEMEN CREATIVES.
Worthington Industries (WI) asked us to create the concept, logic and open structure for naming and branding the existing and future products of their gas cylinder division. Our idea was to create an outer space theme, since space is something, all products guarantee and there many conceptual connections between space and their product range.
With its escapist and futuristic appeal, our concept draws universal fascination. WI found outer space to be the ideal tool to provoke adventure and mystery in its product marketing materials.
Worthington Industries already had many sustainable innovations and products but there was no corporate platform or voice to communicate them. It was our job to create a global branding that makes communicating these stories with one united voice possible.
To achieve this, we interviewed heads of divisions to find out unsung sustainable achievements and build a strategy that amplifies products and communicates goals. Not only did we create a powerful key visual, claim and guidelines but also a sustainable spirit that spread through the company, making employees and customers aware of the importance of reducing the environmental impact.