Our mission was to establish xista as a dynamic brand for scientific founders, innovative partners and imaginative investors. Our branding process included interviews with key stakeholders to discover the inner and outer story of the brand. What followed was the creation of a truly benchmark project that has established xista as Europe’s most exciting place for deep tech and cientific research.

The logo contains a unique brandmark that consists of a two-dimensional impossible shape. This optical illusion represents xista’s constant search for adventure and inspires others to share ideas that will enrich the world. The wordmark uses distinctive colors to signify the ‘x’ and signals the connection to each member of the ecosystem.

To help us communicate xista’s ambitious vision to investors and entrepreneurs we created abstract ‘idea heads’ that represent the xista way of thinking. By using relevant but abstract subject matter for the heads we could show the cross boundary approach to the ecosystem.

We transferred the whole brand world into four websites. The design focuses on the customer journey so the experience of the visitor has maximum value and result.

We created an extensive corporate guidelines that clearly define the rules and standards that communicate how the xista brand should be represented to the world.

The bigX innovation exchange is an exclusive industry event that transcends boundaries—bridges the realms of science and industry, unites diverse scientific domains, and forges connections across various industry sectors. With international business speakers, leading scientists, researchers, and industry players, the event and branding eXcites, eXplores, eXpands the brain.

As a special giveaway to the guest speakers we created a unique wine glass that combines the two favourite pass times of scientists.