The Institute of Molecular Biotechnology (IMBA) is an independent research organisation founded as a joint initiative of the Austrian Academy of Sciences.

We were asked by IMBA to create an image film to emotionalise their research in the field of cerebral organoids. These organoids or ‘mini-brains’, are a driving force in cancer research as they allow researchers to replicate brain disease in the Petri dish. We filmed over 150 people of all ages to demonstrate that the research saves lives from all generations.

The first step to creating a great reporting story is developing a strategic concept for the title. “Exploring the Unknown” perfectly describes the essence of basic research and the drive to make world-changing discoveries.

With this dynamic title, we crafted kaleidoscopic works of art using scientific scans and micro-imaging of cells to create an amazing visual.

Building on the bold visual impact of the 2023 edition, the 2024 Report evolves the kaleidoscopic image effect within a cleaner, more graphically refined layout, striking a balance between dynamic expression and visual clarity.

The brochure reflects the beauty of molecular research through a refined interplay of form and material. Die-cut layers suggest organic structures and reveal vibrant info sheets beneath. Embossing and clean typography add depth and precision, echoing the institute’s advanced work. The result is a tactile, visually striking piece that sparks curiosity and invites exploration.

To bring in the new year in style, we created the epic organoid waltz. Inspired by the opening space sequence in 2001: A Space Odyssey, we animated the dancing organoids from a single photograph. The animation was launched to the scientific community on new years eve to celebrate the magic, mystery and madness of discovery.

Our 20 years IMBA logo bubbles with ideas, discoveries and celebration. We created this bold and eye-catching symbol that can sit perfectly with IMBA logo or alone as decoration and positive mood bringer to all materials.